Skip to main content
The-Hunters home
+972 3-381-9955Let’s talk

WhatsApp, connected to your business.Not just another phone someone answers.

The official WhatsApp platform, connected to your CRM, your orders and your team. Every conversation reaches the right person with the right information. Every message goes out within Meta’s rules.

Let’s connect WhatsApp to your businessMessage us on WhatsApp

One conversation. Two sides.

What the customer sees, and what happens in the business at the same moment. Step through it one moment at a time.

Hearth & HomeBusiness account · fictional name

  1. Hi, I ordered a sofa on Sunday. When will it arrive?

    Today 2:05 pm
  2. Automated reply

    Hi Emma! Your order is on its way. Delivery is scheduled for Wednesday between 8 am and 12 pm. Would you like to change anything?

    Today 2:06 pmService message, inside the window

  3. Yes, could you deliver it to my work address instead?

    Today 2:08 pm
  4. Oliver, delivery team

    Of course. I’ve updated the address. Delivery is still on Wednesday.

    Today 2:14 pmService message, inside the window
  5. Delivery update

    Emma, your delivery leaves today. The driver will call about half an hour before arriving.

    2 days later, 3:05 pmUtility template

In the business, at that moment

  1. Today 2:05 pm
    • IdentificationThe number belongs to an existing customer with an open order
    • Service windowA 24-hour window for replies opens
  2. Today 2:06 pm
    • Order systemThe status and delivery slot come straight from the order itself
  3. Today 2:08 pm
    • RoutingAn address change needs a person to check it, so the conversation goes to the delivery team
    • The teamThe agent receives the conversation with its history and the order details
  4. Today 2:14 pm
    • CRMThe new address and the conversation are saved on the customer record
    • Order systemThe address is updated on the order too, without anyone typing it twice
  5. 2 days later, 3:05 pm
    • Service windowThe window has closed, so the update goes out as an approved utility template
    • Order systemThe message is sent because the order status changed to “Out for delivery”

A sample conversation. The business, the customer and all details are fictional.

Three ways to use WhatsApp in a business.

The names sound alike, but the differences are big. It’s worth knowing which one you’re using today and which one you need.

  1. The app on your phone

    WhatsApp Business app

    A small business that answers customers itself.

    • Manual work from a phone or computer
    • No real connection to your CRM or systems
    • Works when conversation volume is low
  2. Meta’s official platform

    WhatsApp Business Platform

    A business that wants WhatsApp to work together with its systems and team.

    • Connected to your CRM, orders and calendar
    • Several agents on one number, with routing
    • Approved templates and status-based messages
  3. Built on the official platform

    Third-party tools

    A business that only needs a ready-made shared inbox, bot or broadcast tool.

    • Convenient for a quick start
    • Limited to what the tool offers
    • Can be connected to your business systems

We work with the official platform. Sometimes directly, and sometimes through a third-party tool you already use, depending on what’s right for the business. Unofficial tools that automate the app break WhatsApp’s terms of service and can get the number blocked.

Four message types. Each with its own rules.

Every message a business sends belongs to one of them. A good system knows which type to use at every moment.

Service message
A free-form reply to a customer who wrote to you, within 24 hours of their last message.I’ve updated the address. Delivery is still on Wednesday.
Utility template
An update about something the customer already did: an order, an appointment or a delivery.Your delivery leaves today.
Marketing template
Offers and promotions. Only to people who agreed to receive them, and only with an approved template.This week: 20% off all cushions.
Authentication template
One-time codes to sign in or confirm an action.Your code is 482910.

What we connect to WhatsApp.

  • CRM and customer records
  • Order system or ERP
  • Calendar and appointments
  • Routing to agents by topic
  • A bot or AI agent for repeat questions
  • Customer journeys based on status
From the fieldWhatsApp became the main channel, for sales and for service.Hummus Bar, HaifaVegan restaurant · Messenger and WhatsAppNot an online store. A conversation that knows how to take an order.Read the full story From the fieldWhatsApp as the interface to an existing system.ShogunBags and leather goods importer · WhatsApp and HashavshevetThe old system stayed. WhatsApp became its front end.Read the full story From the fieldService, reminders and RSVPs, connected to the management system.Karaoke JerusalemKaraoke room rentals · WhatsApp and a custom CRMNot just a chatbot, not just a CRM. One system from the booking to the next visit.Read the full story

Questions about the official platform.

What’s the difference between WhatsApp Business and the WhatsApp Business Platform?

WhatsApp Business is an app for small businesses that answer customers themselves. The WhatsApp Business Platform is Meta’s official platform: it connects to your business systems, lets several agents work on one number and sends business-initiated messages using approved templates.

Do we need a new phone number?

Not always. You can use an existing number or a new one, depending on what Meta allows for that number and how you want to work. We check this with you before setup.

Can we send marketing messages to our whole customer list?

Only to people who agreed to receive messages from your business, and only with approved marketing templates. WhatsApp also limits how many marketing messages each person receives. We plan your campaigns to work within the rules.

What is the 24-hour window?

Every message from a customer opens a 24-hour window in which the business can reply freely. Once the window closes, you can only reach the customer with an approved template.

How much does the official WhatsApp platform cost?

Meta charges per message, based on the message category and the recipient’s country, and its rates change from time to time. We go through the current pricing with you. We’ll discuss our own work once we understand what your business needs.

Do we need business verification to get started?

No. You can start using the official platform without business verification, subject to the account requirements and the initial messaging limit. Verification becomes relevant when you want more.

Can you connect WhatsApp to our CRM?

Yes. That’s exactly what we do: conversations, statuses and tasks move between WhatsApp and your CRM, so the team sees one picture.

Do you only build bots?

No. A bot is one option. Sometimes what a business needs is smart routing to agents, status-based messages or a complete customer journey. Sometimes a combination of all of them.

What happens in your business after a customer writes on WhatsApp?

Tell us, and we’ll build what comes nextMessage us on WhatsApp

Contact

Let our solutions work for you.

No spec or requirements document needed. A few sentences about the problem are enough, and we’ll come back to you with a direction.

We’ll send a short verification code to this number on WhatsApp.